Successful spas don’t isolate themselves from certain public members and certainly don’t neglect either sex. With personal grooming, relaxation, and luxury treatments now finding their way into the lifestyles of males, limiting your spa to female guests would be detrimental to your business.
Spa services for men are the fastest-growing segment in the industry; I have never heard of ‘man-scaping’ well; this is on the rise dramatically. Understanding how to market your spa to suit the needs of men will improve your sale rates, also making men feel comfortable in your spa will boost client retention.
Seeking customer feedback from men at your business is essential. This will help you examine your spa business from their point of view and thus make changes to attract more men. Simple touches like robes, slippers, toiletries, beverages, and offerings other than specific spa treatments can go a long way to make a man feel welcome.
However, you may need to add more detail. Do your robes fit men? Are your slippers big enough? Do you have male-specific toiletries and so forth? Could you offer a beer or wine instead of the usual coffees and herbal teas? Furthermore, does your reading material and waiting for area suit male clients? Could this be more suited to various interests and niches regarding building a broader client base?
Men Only Zone
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Why not try and set treatment slots, times of days, or specific periods of the week where men can attend without an element of judgment from others? Perhaps your business is large enough for private rooms or zones that can encourage men to fully part-take in treatments.
If the business is big enough, you can create men-only days or rooms where you turn your spa into a ‘man cave’ filled with leather chairs, personal TV stations, and complimentary beer. This rugged environment helps keep men from feeling alienated or like they are entering an environment that is ‘taboo.’
Making the most of this male-related boon in the spa and salon industry is crucial; this will come down to what treatments you offer. One way of utilizing this new space in the sector is to create a male-only treatment menu to show your dedication to serving males’ needs. Specific focus can be placed on what men want, skin exfoliation, hydration, callous removal, and other problem areas typical of male grooming.
Furthermore, creating an environment for recovery after sport, for example, ice baths, rehabilitation, and recovery, is a perfect way to attract more male members to your spa. Why not hook up with a local sports club or team and give discounts to players attending your spa for specific recovery treatments? This is great for business and the community.
Creating a male favourable environment, otherwise known as a ‘man’s world,’ will encourage more male clients to your spa. The right background music, sports commentary, or the latest game on TV can help men relax in your spa.
Men tend to favor rich upholstery colors such as chocolate or coffee with plenty of room for swinging chairs, putting feet up, and the opportunity to switch off away from their day-to-day lives.
You can create a man world further by sending out suitable promotional offers and interests. Send described treatment opportunities, detailing what the men are getting, is helpful as some men are unfamiliar with spa terminology. Men are very much like women regarding wanting to escape their everyday lives. Ask your male clients what brought them into your spa and pay attention to their answers.
Their response will help you understand what is essential to your male clients and allow you to streamline your spa business even further, opening your services to a much wider audience. To avoid inconvenience, you can use spa management software to book appointments according to the therapist’s availability.
Are Spa Treatments Popular with Men?
Are you limiting your spa’s clientele by failing to appeal to men? According to a survey, nearly half of all spa visitors are men. If your clientele falls short of that, you may pass up a large portion of a lucrative pie. Men understand that health and wellness are not just for women. Spa treatments are an excellent way for men to practice self-care.
The desire for stress release is the primary reason people visit a spa, regardless of gender. So, how can you entice more men to visit your spa? Today’s spas assist more men than the occasional husband, boyfriend, or fashionable dude in preening and relaxing, ending the old adage that “real men don’t eat quiche.” In reality, as part of a comprehensive wellness and grooming strategy, spa services are becoming increasingly popular with men of all ages, income levels, backgrounds, and lifestyles.