Martial Arts

The U.S. martial arts market reached $21.2B across 72,029 studios in 2026, with 18M participants. MMA grows 12% CAGR, BJJ leads globally, and female participation drives the fastest segment growth. Retention beats enrollment as the

Nine in ten martial arts schools close within three years. The ones that survive win on systems, not passion. They define a nice, price at $150–$200/month, track belt progression operationally, and keep monthly churn below