Wellyx started in 2016 with one quiet frustration: running fitness business shouldn’t feel chaotic. After years of juggling clunky systems, we built what we couldn’t find: a platform that brings everything together. Born from real conversations and challenges, Wellyx has grown into an all‑in‑one system trusted by gyms, and studios worldwide.
Our story
While managing a gym, our founder struggled with too many disconnected systems. Determined to find a better way, he spoke with gym owners, trainers, fitness professionals to understand their needs. These insights led to Wellyx: a single platform that for all operational tasks.
Built for real needs
Wellyx started with essentials like scheduling, memberships, staff, and payments. Today, it adds automation, mobile apps, reporting, access control, and engagement tools, simplifying fitness operations without the extra complexity.
Where we stand today
Today, Wellyx supports gyms, fitness studios, pilates centers, yoga spaces, and health clubs in more than 70 countries. Our platform has grown into a complete ecosystem designed to manage members, staff, sales, marketing, scheduling, payments, and access control from one unified dashboard.
As Wellyx onboarded its first customers, it became clear the industry was ready for the change. Businesses replaced multiple tools and found a better alternative in the form of Wellyx, improving efficiency, member experience, and real-time visibility. During the pandemic, Wellyx accelerated innovation.
At Wellyx, our leadership team combines deep industry experience with a passion for innovation. From former gym owners to technology experts, each leader brings firsthand knowledge of the challenges fitness businesses face. Together, they drive the development of practical, powerful solutions that simplify operations, enhance member experiences, and help fitness business thrive.
Chief executive officer
Dominic Stone leads Wellyx with over a decade of experience in fitness operations and technology innovation. As a former gym owner with a background in software product development, he understands the challenges fitness businesses face firsthand.
His leadership focuses on creating tools that are both powerful and practical, helping owners run their operations efficiently while delivering exceptional experiences.
Chief operations officer
James oversees operations, customer success, and support at Wellyx, ensuring every client receives world-class service. With a robust background managing fitness centers operations.
His commitment to operational excellence ensures that every business using Wellyx experiences smooth onboarding, reliable processes, and continuous growth support.
Chief marketing officer
Julia’s focus is on leading Wellyx’s global marketing strategy, strengthening brand positioning, and driving customer engagement across key markets.
With a passion for data-driven marketing and compelling storytelling, she helps build meaningful connections between the Wellyx brand and its audience, supporting awareness, engagement, and sustainable growth for both Wellyx and the businesses it serves.
Director of content
With a strong foundation in content strategy, brand storytelling, and digital communication, Gideon leads the content vision at Wellyx.
Gideon works closely across teams to create content that educates, inspires, and builds trust with fitness businesses at every stage of their journey. His passion for fitness culture enables him to communicate Wellyx’s value in a way that resonates with businesses seeking smarter, results-driven solutions.
Chief technology officer
As Chief Technology Officer (CTO) at Wellyx, Davide leads the company’s technological vision, overseeing product architecture, engineering execution, and platform scalability.
His focus is on building high-performing systems and scalable solutions that power seamless user experiences across gyms, studios, and fitness centers. By combining technical leadership with a strong product mindset, Davide drives innovation, performance, and ensures Wellyx stays ahead in a competitive SaaS landscape.
Head of product development
Shae brings a global fitness background to Wellyx, shaped by early athletic and martial arts training in the United States. He has worked across multiple fitness markets and created programs that expanded through Detroit gyms, giving him a clear understanding of how studios operate and what members respond to.
At Wellyx, Shae is leading product development. His hands-on industry knowledge guides how we shape our product roadmap, and build features that address the real needs of fitness professionals.
Head of sales
With a strong foundation in fitness sales, studio growth, and client engagement, Fazz drives global revenue and partnerships at Wellyx.
He has helped gyms, studios, and fitness businesses grow through effective membership strategies, consultative sales, and operational insight shaped by real industry experience. Fazz’s passion for fitness business success and practical innovation allows him to connect Wellyx’s value with operators seeking smarter, growth-focused solutions.
Corporate HQ
