Some tricks and treats for your gym members this Halloween
Who says fitness can’t be festive? Halloween is the perfect time to shake things up, and your members will love you for it. Imagine walking into a dimly lit room, eerie music playing, and seeing pumpkins instead of dumbbells. You’ve just turned an ordinary workout into a Halloween adventure. Events like this not only create […]
Two types of gyms: Which is right for you?
Dreaming about starting a gym, your own space filled with high-energy workouts, a steady stream of clients, and a passion for fitness fuelling the whole thing? It’s an exciting prospect, but it raises an immediate question: What sort of gym do you open? Franchise or independent? What’s the right gym business model to select? The […]
How I started my own gym
Sarah is in the final countdown to opening doors on her new venture, as the Wellyx team caught up with her in a shopping mall in Oman. For a woman about to open her doors to a whole new set of paying customers, Sarah Chaplin looks remarkably composed. Apex Fitness Gym is due to launch […]
10 best ways to respond to your leads
Congrats! Your gym marketing campaign worked. The hard part is done, right? Well, not quite. You’ve successfully attracted attention, and now the leads are coming in. But, how you respond to these leads can affect your conversion rates. Of course not every lead will automatically become a member, but handling your leads correctly can improve […]
How to find the ideal pricing plan for gyms or fitness studios
Price is, of course, more than just a number; price is also a way of sending a message about what your service is trying to be. Is your gym to be a gold plated no-expense spared offering? Or a basics-and-essentials only? The number attached to the ticket helps your customers decide how to think about […]
Which gym gate system to choose?
Open for business Gates are the dividing line between the people you let into your gym club and the people that can’t come in. They have to do an important job: Distinguishing the members from the chancers who want to come in for free, by just hopping over the barrier when no one is looking. […]
I no longer rate my gym software, but I can’t face upgrading it
There’s no shortage of legacy software doing the rounds and these can have a seriously negative impact on your gym’s operation. From costing you in time with fiddly workarounds, to hanging on telephone and chat lines for support, the effects are always demoralising. Sometimes there isn’t an acute problem with your gym software, you just […]
7 Online marketing ideas for establishing your pilates studio as a brand
To ensure the success of businesses, the main challenge that business owner face is to connect with their target audience. Effective marketing strategies play an important role in this, as they help the target audience develop a sense of belonging and use the product or service. Without these strategies, the target audience may not connect […]
Is your gym entry system fit for purpose?
One of the biggest recurring issues gym owners tell us about is access control and gates. More time and anxiety, money and maintenance are expended on access control than many of the other gym operations put together. The reasons these take up so much head space for owners isn’t hard to see. Gate systems whether […]
Gym licenses & permits cost: What you’ll really pay (2025)
Licenses, a bit like taxes, are a fact of life, and certainly an integral part of gym management life. Even before you install your first set of weights, there are legal requirements you need to meet. Playing music or showing TV in your facility? You’ll need a license for that. Offering massages or other therapies? […]
Six reasons to increase gym revenue by selling supplements
We bet you must be constantly seeking new ways to increase your gym revenue, right? However, the solution is pretty simple: Sell fitness supplements! Selling supplements in your gym can be pretty lucrative and help you acquire new members and retain existing ones effortlessly. According to previous studies, the fitness supplement market was valued at […]
Top 10 dance studio software in australia for 2025
If you want to ensure the success of your dance studio, you have to make sure that you meet your student’s expectations and deliver them the remarkable experience that they deserve. However, ensuring a noteworthy dancing experience for your students is not as easy as it seems. You have to spend endless hours streamlining each […]