Marketing software that does the hard work for you

Simplify your marketing endeavors using our comprehensive marketing software for your fitness studios with a powerful suite of branding, lead generation, and conversion tools.

Gym marketing management system

Target, engage, and grow with Wellyx

Custom-contact-lists

Custom contact lists

With Wellyx you can create fully customizable contact lists, giving you the power to target every type of client or member. Segment your audience by membership type, class preferences, activity levels, or any other criteria, and deliver messages that are relevant, personalized, and more likely to engage.

AI-integration

AI integration

Through AI integration, craft announcements, follow-ups, promotions and retention emails with ease. You can adjust tone, style, images, and layout to match your audience, all without needing a designer or copywriter. Access a wide range of pre-designed email templates all from Wellyx.

Real-time-insights

Real-time insights

Connect Wellyx with your analytical platforms to track performance and gather real-time insights. Understand which campaigns resonate with your audience, measure engagement, and adjust your marketing strategies quickly all from one, integrated platform. This ensures your studio stays and ahead of the competition.

Boost engagement with Wellyx marketing campaigns

With Wellyx Marketing module, you can create targeted email and SMS campaigns to reach the right audience at the right time. Whether you are engaging new leads, reconnecting with past clients, or rewarding loyal members, Wellyx gives you the tools to grow your business.

Journey building for targeted marketing

With Wellyx, you can build complete member journeys to guide prospects from discovery to active engagement. Automate campaigns to connect with the right audience at the right time, ensuring every message and offer is relevant and timely. 

Wellyx takes care of the heavy lifting so your team can send polished, professional emails in minutes, nurture leads effectively, and keep your members consistently engaged throughout fitness journey.

Automate marketing to win more customers

Engaging pages and pop-ups

With Wellyx, you can easily design pages and pop-ups to display complete information about your fitness center, services, or promotions. Showcase classes, trainers, schedules, or special offers in an appealing, interactive way that captures attention and drives action from both prospective and existing members.

Market yourself with every tool

Drive engagement with targeted campaigns

With powerful tools for targeted campaigns, automation, audience segmentation, and performance tracking, you can promote classes, memberships, and special offers more effectively. Tailor your communications to different member groups to increase visits, drive engagement, and encourage repeat attendance.

Get detailed insights

Enhance your marketing strategy by analyzing performance metrics, client feedback, and detailed reports that show exactly how your campaigns are performing.

With clear insights into what works and what needs improvement, you can refine your approach and focus on high-impact efforts.

This organized and data-driven method removes the guesswork from your marketing. It helps you identify strong opportunities, optimize your messaging, and understand client behavior patterns. 

Detailed Insights

Marketing

Maintaining a full sales funnel is essential for any studio’s daily operations. Wellyx simplifies the process by delivering your content to the right audience at the perfect time.

A full suite of communications & lead-gen tools

Every fitness business, whether a gym, yoga studio, dance center, or any other, has its own style of communication with its members.

This method is mainly to accommodate the members and offer a medium that they prefer. Some prefer calls, others texts, and then some are comfortable with emails.

Wellyx gives you the full suite of comms tools supported by a useful AI assistant.

Gym marketing software by Wellyx
segmentation

Segmentation

Successful marketing is about segmentation, and Wellyx allows you to segment your members in many different ways, especially by spend. This is a big help when you want to upsell and cross-sell.

"Love using Wellyx. No hard learning curve, easy-to-handle, and a great support team."

Evan Mahon, Clannlife Fitness & Leisure Club
Evan Mahon - Fitness Studio Owner Review For Wellyx

“Wellyx covers all our marketing needs, and its friendly interface make it really easy to engage our members.”

Charlie Zaragoza, Pirates Surf
Charlie Zaragoza - Fitness Studio Owner Review For Wellyx

FAQs on marketing software

Got questions? We’ve got answers. Browse through our frequently asked questions to find quick and helpful information about our software and marketing module.  

Yes. Wellyx lets you automate emails, SMS messages, WhatsApp communications, and mobile push notifications based on member activity and predefined triggers. You can create welcome sequences for new members, follow-up messages after trials, re-engagement campaigns for lapsed visitors, and milestone celebrations like membership anniversaries or birthdays. Once you configure a journey, it runs automatically without requiring manual intervention for each message. This means timely, relevant communications reach your members even when your team is busy with day-to-day operations.

Custom contact lists allow you to segment your audience by almost any criteria — membership type, class attendance, purchase history, activity levels, or custom tags you define. Instead of sending the same message to everyone, you can target specific groups with relevant offers. For example, send a personal training promotion only to members who attend group classes but haven’t tried PT sessions, or offer a premium upgrade to your most engaged members. This targeting typically improves response rates because members receive offers that match their interests and behaviour.

Yes. Wellyx provides real-time insights on campaign performance including email open rates, SMS delivery confirmations, WhatsApp message status, and push notification engagement. You can see which campaigns generate clicks, which offers drive bookings, and which segments respond best. The platform also integrates with Google Analytics and Facebook Pixel, allowing you to track the full journey from campaign click to website visit to conversion. This data helps you refine future campaigns based on what actually works rather than assumptions.

Yes. Wellyx includes WhatsApp integration for sending messages directly to members who prefer this channel. You can send promotional campaigns, appointment reminders, and personalised offers via WhatsApp alongside your email and SMS communications. All message history is logged against member profiles, giving your team visibility into every touchpoint. WhatsApp often achieves higher open rates than email in markets where messaging apps are the primary communication method.

Yes. Wellyx includes a built-in page builder with drag-and-drop functionality — no coding skills required. You can create promotional landing pages for specific campaigns, seasonal offers, or new programme launches. Pop-ups can be configured to capture leads on your website or promote limited-time offers to visitors. These pages integrate directly with your Wellyx lead management and member database, so enquiries flow straight into your pipeline without manual data entry.

Wellyx includes AI-assisted content creation to help you write marketing emails, announcements, and promotional messages faster. The AI tools can help adjust tone and style to match different audience segments, suggest subject lines, and generate body copy based on your input. You also have access to pre-designed email templates that can be customised with your branding and content. This combination means your team can produce professional marketing materials in minutes rather than hours, without needing dedicated design or copywriting resources.

Wellyx tracks member purchasing behaviour including membership payments, retail purchases, class pack bookings, and personal training sessions. You can create segments based on total spend, average transaction value, or purchase frequency. This allows you to identify your highest-value members for premium offers, spot members who might be ready for an upsell, or target those who haven’t made a purchase recently with incentive campaigns. Spend-based segmentation helps you focus marketing budget on the members most likely to respond positively.

Basic communication tools including email, SMS, WhatsApp, and push notifications are included in all plans starting from Excel at $99 per month. The full marketing automation suite — including the automation centre, customer journey builder, custom contact lists, and promotional codes — is available on Exceed at $199 per month and Ultimate at $299 per month. The loyalty programme feature is exclusive to the Ultimate plan. All plans include unlimited staff users and unlimited members with no per-message fees for the included channels.

Yes. When setting up Wellyx, you can import existing contact lists from spreadsheets or other marketing platforms. The import process maps your data fields to Wellyx member profiles, bringing across contact details, tags, and any segmentation data you have already built. This means you do not start from scratch — your existing lists and segments transfer with you. The Wellyx support team can assist with data migration to ensure your contacts are imported correctly.

Yes. All member data in Wellyx is encrypted and stored securely. The platform operates with HTTPS protocol, regular database backups, firewall protection, and antivirus measures. For businesses operating in regions with data protection requirements, Wellyx supports GDPR-compliant data handling practices including member consent management and data export capabilities. This ensures your member information remains protected while enabling effective marketing communications.