Understanding the yoga market size, growth, demographics, regional insights, yoga styles, and studio economics is a must to start your yoga studio.
It is important to realize, yoga today is no longer a fitness activity. As we move from 2025 into 2026, the way people see yoga has completely changed. It is a global lifestyle for them, and a business opportunity for yoga studio owners to make money. But jumping into the deep can be risky without an idea of how vast it is. So, for studio owners and yoga professionals, understanding the numbers behind this growth is key.
Though the yoga market stats and growth seem profitable and promising, the picture is not the same everywhere. Because some regions are growing faster. Certain demographics are spending more. More people are joining studios, booking retreats, and exploring new yoga formats every year. So, it is important to understand the yoga industry and find the right spot to target.
How big is the market now, and where is it headed?
The global yoga market is expected to cross about $USD 273.26 billion in 2034, and the market is projected to grow between 2025 to 2034 at a CAGR of 9%. This shows strong growth from previous years. Growth is powered by:
- Hybrid class delivery (in-studio + digital).
- Rising health and mindfulness trends.
- Corporate wellness spending.
- Strong retreat tourism demand.
This growth means opportunity for studios, product brands, and retreat operators alike. Beyond the overall yoga economy, there are about 48,500 yoga studios worldwide, with the highest density in the United States, India, and other parts of Europe.
- The United States has over 32,000 yoga studios.
- In India, while the exact count is fragmented, but is estimated to have over 12,000 registered yoga schools. Europe, including Germany, the UK, and the Netherlands, is the largest hub with collectively 8000-9000 studios.
- Canada and Australia together account for 3,500+ yoga studios serving their populations.
For new studio owners, this highlights two things:
1. Urban markets are competitive but mature
2. Second-tier cities and suburban areas offer room for expansion with less saturation.
Who practices yoga the most and why?
Almost every age group is most interested in yoga, though the preferences and interests differ. Mostly, they are people looking to heal and feel grounded physically, mentally and spiritually.
According to a study, 300 million people across the globe practice yoga, and amazingly 72% of this population is women. Some of them prefer doing yoga in a studio and retreat settings. However, male participation is steadily increasing in formats like power, therapeutic yoga, and strength-based styles, narrowing the gap.
Moreover, the key age groups are:
- Individuals below 18 years participate in yoga as extracurricular activities.
- The 18-29-year-old age group is 19% of the yoga population. They perform yoga to deal with stress and focus on their holistic wellbeing.
- 29-54 years form the core group, often with the highest discretionary income. This group covers two age groups from:
- 30-49 years, forming 43% of practitioners.
- 50-59 years are 17% of the population.
- Older adults (60+) are 21% of yoga’s population, and show strong growth, particularly in gentle and chair yoga.
However, the spending habits of these age groups vary by region:
- North America and Europe have higher average revenue per user (via memberships, teacher training, or retail).
- Asia-Pacific has lower individual spending, but rising volume and tourism potential.
APAC also benefits from affordable local retreats that still yield strong margins. And yoga tourism is another thing gaining more popularity and attraction among yogis.
Which regions are more into yoga?
Yoga actually originated some 5,000 years ago in India. And it has now transcended the boundaries and is gaining more and more popularity beyond Asia. It is now one of the most popular fitness forms across the globe. However, the regions where yoga is most popular are:
Asia Pacific, including India
India is the original hub and the fastest-growing region for yoga, with 35 million yoga practitioners. It offers low-cost teacher training and retreat venues. Yoga is woven into the culture, spirituality and wellness. And it is also attracting yoga tourism due to its strong tourism infrastructure.
Canada
In Canada, around 7.6 million Canadians practice yoga. This shows a substantial portion of the population, and it reflects strong wellness trends. Many do it for physical fitness, stress relief, and mental wellness.
USA
According to a recent report by the Sports and Fitness Industry Association, 37 million Americans practiced yoga. It clearly shows that Yoga is one of the top fitness activities nationwide. Considering the benefits, yoga remains a mainstream wellness practice, frequently offered by studios, gyms, corporate programs and online.
Australia
Australia’s yoga scene is vibrant. About 1.5 million Australians practice yoga, and most of them are women. They are mainly drawn by flexibility, stress relief, mental health benefits, and overall well-being.
Europe
Yoga continues to grow across European markets as well, including:
- The UK with over 500,000 practitioners performing yoga weekly.
- Germany with around 3.21 million regular yoga practitioners aged 14+.
- Netherlands: Between 1-1.5 million practitioners, accounting for 6-8% of the population.
- Spain and other Western European countries similarly reflect steady growth in yoga interest.
Europe’s motivation drivers include cognitive health, stress management, flexibility, and holistic wellness. Also, Yoga tourism is gaining more traction in Europe.
What yoga styles are trending in 2025?
There are countless types of yoga. But they all fall under four main paths: Jnana, Bhakti, Kriya, and Karma yoga. However, they are sub-categorized based on different approaches, styles and physical and spiritual benefits. While most yoga studios focus on Asana yoga, Vinyasa, or Yin yoga, here are the trending styles in 2025:
- Vinyada / Flow and Hatha are the yoga industry’s top drivers.
- Restorative / Yin and therapeutic classes are fast-growing.
- HIIT (Bikram-type) is seeing renewed interest, especially in Western markets.
- Prenatal, Aerial, and Strength-based formats also show strong urban demand.
However, the trending yoga style depends on the audience demographics and their focus of attention. And these trends appeal to specific yoga group demographics:
- Restorative classes attract older and wellness-focused clients.
- Hot and flow styles appeal to fitness-oriented users.
- Prenatal and aerial formats open niche markets with less competition.
Yoga tourism & retreat economics
Retreats are now a billion-dollar segment. According to Allied Market Research, the global yoga tourism market is valued at USD 72 billion in 2025 with a projected CAGR of 10% through 2032.
- India & Nepal attract most international yoga tourists due to low-cost teacher training, spiritual heritage, and well-established retreat hubs like Rishikesh and Goa.
- Europe: Spain, Portugal, and Greece are leading destinations for luxury yoga retreats with higher per-trip spend.
- North America: California, Costa Rica, and Mexico are hotspots for short-term wellness retreats.
The average yoga retreat attendee spends USD 1,200-2,500 per trip, depending on location and format. Retreats also double as a funnel for long-term studio members or teacher training enrollments.
Studio Economics: ARPU, margins, hybrid models
Running a yoga studio requires balancing class capacity, memberships, and digital delivery.
- Average ARPU (2025): USD 900 globally, but higher in the U.S and Europe.
- Profit margins: According to IBISWorld, yoga studios average 15-25% net margins. With retreats and teacher trainings, boosting profitability.
- Hybrid models: Studios that combine in-person classes with digital members report 30-40% higher revenue per client, as online offerings add low-overhead income streams.
The biggest cost drivers are rent, instructor salaries, and marketing. Studios in suburban locations with strong online add-ons often outperform urban-only models.
What key surveys and trends to watch in 2025?
Several surveys in 2025 highlight where yoga is heading:
- Corporate yoga growth: more companies integrate yoga into employee wellness, opening opportunities for B@B studios contracts.
- Tech integration: Wearables and AI-driven apps allow personalized practice plans, merging with studio memberships.
- Therapeutic yoga: Hospitals and clinics increasingly partner with certified instructors, particularly in Europe and North America.
- Niche segments: Prenatal, senior yoga, aerial, and men’s fitness yoga are growing fast in urban centers.
How to leverage these insights
So if you are planning to start a yoga studio in 2025, here are practical takeaways:
- Choose your market wisely: Target cities where yoga penetration is growing but saturation is lower (e.g., secondary European or North American cities).
- Know your core clients: Focus on women 30-49, but don’t ignore men and seniors, both are rising demographics.
- Offer hybrid programs: Pair in-studio classes with digital memberships to maximize ARPU.
- Tap into retreats & tourism: Even one or two annual retreats can significantly raise studio profitability.
- Stay flexible: Align your yoga styles with client needs, restorative formats for seniors, hot yoga for fitness, and niche options for younger demographics.
Final words
The yoga industry is vibrant and full of opportunities. Market size is solid. Demand spans regions and generations. Retreats and hybrid models are high-return arenas. Therapeutic and niche classes offer growth.
Now, it is your turn. Use hybrid models. Launch profitable retreats. Tap into emerging or untapped demographics. Package therapeutic or aerial formats. Armed with 2025 yoga industry statistics, you can make smarter decisions and grow with confidence.