How to market your gym using fitness influencer marketing
You’ve poured thousands into Facebook ads. You posted on Instagram, tried your best with stories, even boosted the occasional reel. You’ve hired graphic designers, copywriters and still, growth feels slow. Reading this, you already know today’s audience is harder to convince. Attention span is quite short, and they’re skeptical of ads. People scroll past offers […]
Seasonal strategies for outdoor gyms: Keeping clients year-round
Outdoor fitness is no longer just a summer trend; it’s a new normal, shaping the fitness future and how people want to move. From bootcamps in parks to fully-equipped outdoor gyms, the demand for fresh-air workouts keeps growing. Clients love the vibe and fresh air. Business owners love the business model and lower costs. But […]
How to create a personal training questionnaire that converts
People do not walk into gyms just to lose weight or build muscle. They walk in with hope. Hope to feel better, look better, or just do better in life. Some want to get fit for their wedding. Some want to keep up with their kids without getting tired. Others just want to look in […]
Gym access control system: The secret sauce to boost member retention
The dumbbells are solid. The music has just enough bass. Your trainers know their craft. And the location? Prime. Still, the numbers don’t lie. People are walking out, and not just because of sore muscles. Here’s the part no one tells you: sometimes, it’s not what’s inside your gym that’s the problem. It’s the door. […]
Hidden gym profits during the holiday season
The holiday season presents a unique opportunity for gym owners to increase profits with lesser-known strategies. This blog explores creative ways to attract new members and boost revenue during the holidays, including special promotions, gift cards, and seasonal memberships. “Everyone is enjoying the holidays, so should I”. Most gym owners treat the holiday season like […]
Creating fitness questionnaires: 27 questions to ask new members
You just signed up a new member. They are pumped. You are pumped. It is a win-win, until it is not. Because if you do not know who just walked through your door, you are flying blind. Maybe they have a bad knee, a heart condition, or a fear of free weights. And without asking […]
4 ways to get more gym members at night: turn off-peak hours into prime-time
So you are running a gym that is packed during the day. Machines are busy, trainers are booked, and the energy is high. But when night falls, everything slows down. The lights are still on, but the treadmills are empty. It is frustrating. These off-peak hours could generate more revenue, but they go wasted instead. […]
5 Pro personal training tips every PT needs to succeed
Becoming a certified personal trainer is more than just passing an exam. It is a grind. You study kinesiology, nutrition, and anatomy, and understand client psychology. But when you finally step into the gym, reality sets in. Keeping clients engaged, helping them achieve strength goals, and staying ahead in the fitness industry is tough. A […]
What’s killing your dance studio’s growth? (and how to fix it)
Owning a dance studio should be exciting. You get to teach, inspire, and build a community. But if your studio isn’t growing, it can feel frustrating. One day, your classes are full. The next, students drop out. Bills pile up. Staff schedules are a mess. And no matter how hard you work, growth stays out […]
How paper forms are crushing your fitness studio growth (and what to do instead)?
Paper forms are holding your studio back. New clients walk in every day and are ready to sign up. But there is one thing slowing down your fitness studio progress: Paper forms. They pile up, get lost, and create chaos. In the moment of need, finding a single client’s record feels like searching for a […]
7 ways gym analytics are revolutionizing the fitness industry in [year]
Data doesn’t lie; your gym’s success depends on what you track, not just what you train. Why do some gyms keep members engaged all year while others see a loss of members after January? The answer lies in data. “A study by IHRSA found that nearly 50% of new gym members quit within six months.” […]
5 hacks to spend less time on admin and more time growing your dance studio
Dance studio software can save owners significant time by automating administrative tasks like scheduling, payments, and payroll. This allows owners to focus more on growing their business and less on time-consuming administrative work, ultimately leading to improved efficiency and business expansion. Running a dance studio is a dream come true. Watching students improve, hosting events, […]