Vagaro has a relatively low published entry price, while Virtuagym does not publicly list its current pricing.
Issue with Virtuagym’s pricing: When considering the pricing plans of Virtuagym, you will see various figures floating on Capterra, G2, and other review sites as Virtuagym’s pricing. However, the software itself hides the pricing plans behind the demo request from. A $120–$150/month range has been reported by third-party sources, but it should be treated as an estimate rather than a quoted price.
The pricing difference between Vagaro vs Virtuagym is more about what gets added as the gym grows. Vagaro expands largely through individually priced services. In Virtuagym’s case, there is no longer a public sticker price to compare against in the first place.
Vagaro is suitable for businesses combining fitness with appointments, personal training, wellness services, retail, or other provider-led services. What makes Vagaro a strong choice is its client CRM, scheduling, POS, payroll, marketing, and marketplace discovery. Virtuagym is more fitness-focused. Its stronger areas are workout programming, nutrition, body metrics, progress tracking, coaching apps, and member engagement. Both handle core gym operations quite well. The choice comes down to whether you need broader service management and CRM or deeper digital fitness coaching. It also depends on whether you’re comfortable committing to a platform that won’t tell you what it costs until after a sales call.
Both Vagaro and Virtuagym cover the core needs of a gym, but the broad pattern is also clear: Vagaro has the stronger service, CRM, and marketplace ecosystem; Virtuagym has the deeper fitness-coaching stack.
| Feature | Vagaro | Virtuagym |
|---|---|---|
Membership & recurring billing | ||
Class & appointment scheduling | ||
Client CRM | ||
POS | ||
Consumer marketplace | ||
First-party access reader |
Vagaro has the stronger built-in client CRM. It connects client profiles, booking history, purchases, communication details, retention information, and marketing. But text marketing starts at $20/month. Virtuagym supports client management, automation, engagement, and communication, but dedicated Lead Management and Engage are separate products, with integrations such as Mailchimp available for broader marketing. Vagaro is stronger for service-led CRM and marketing; Virtuagym is stronger around fitness engagement and coaching.
Vagaro supports mobile QR check-in, which records member attendance, but it does not support a comparable first-party door-access system. Virtuagym goes further with its access control offering, connecting membership management to third-party hardware such as RFID, barcode, magnetic-strip scanners, turnstiles, doors, and fingerprint scanners. It supports more than 25 access-control integrations. For unattended gyms, Virtuagym has a clearer advantage for physical access control, although its setup still depends on external hardware and integrations.
Vagaro starts at $30/month at its displayed regular price, but costs can rise as gyms add services like text marketing, payroll, a branded app, website tools, and other integrations. Virtuagym does not currently publish a starting price at all. Its last known tiers ($19–$39/location) are outdated. But the actual costs can be estimated to land around $120–$150/month once a small studio actually gets set up, with Lead Management, Analytics, and Access Control adding further unpriced cost on top.
Vagaro plans and add-on costs are at least published. But with Virtuagym, you’re negotiating blind until the demo call.
Vagaro has stronger overall user ratings across ease of use, customer service, and value for money. While Virtuagym has a clear edge in terms of feature depth, Vagaro leads in terms of customer service, usability and value. Virtuagym users have raised their concerns about software complexity, occasional support issues or technical frustrations.
Vagaro currently leads on all three measures. Virtuagym’s lower scores don’t change its real strength in fitness-specific coaching, workout programming, nutrition, and progress tracking, but combined with its now-hidden pricing, it asks for more trust upfront than Vagaro does.
The following Vagaro and Virtuagym reviews are from verified Capterra users.
Vagaro’s advantage is its broader appointment, service-management, CRM, and marketplace ecosystem. Virtuagym’s is its deeper coaching, workout, nutrition, and fitness-engagement stack, paired with pricing you can’t see until you’ve booked a demo.
Wellyx takes a more consolidated approach. Its U.S. plans are Excel at $99, Exceed at $199, and Ultimate at $299/month, with unlimited members and staff users. CRM, lead management, marketing automation, memberships, billing, scheduling, POS, reporting, staff operations, payroll management, and commissions sit within the wider platform rather than requiring a separate CRM product or specialist access-control subscription. Moreover, communication runs through email, SMS, WhatsApp, and push notifications, alongside a native Pro+ NFC/Bluetooth access reader.
For gyms that want fewer separate systems connecting their sales, member, staff, and access workflows, Wellyx is worth comparing alongside Vagaro and Virtuagym before making a decision.
Got questions? Quick answers about Virtuagym vs Vagaro below, and a human on live chat 24/7 if you’d rather ask directly.
It depends on the business. Vagaro is a stronger fit for gyms combining memberships with appointments, wellness services, CRM, retail, payroll, and marketplace discovery. Virtuagym is better suited to businesses prioritizing workout programming, nutrition, progress tracking, coaching, and member engagement.
Vagaro currently advertises $30/month for one bookable calendar. Virtuagym’s price is not publicly mentioned; however, varying price ranges float across multiple sites. For exact plans suiting your business, you will need to request a demo first.
Vagaro has the stronger built-in client CRM, connecting client history, bookings, retention, preferences, segmentation, and marketing. Virtuagym supports client management, but places dedicated Lead Management in a separate module.
Virtuagym supports physical access through its access control module and third-party hardware integrations. Vagaro currently only supports QR member check-in rather than a comparable physical door-access system.
Wellyx is an alternative for gyms that want to combine memberships, billing, scheduling, CRM, marketing automation, POS, reporting, staff operations, payroll management, communication, and physical access within one fitness-management platform. Wellyx plans are $99, $199, and $299/month, with no cap on members and staff users.
