Gym

New year, new resolutions: how gym owners can make the January boom last Every January, gyms around the world come alive. The energy is contagious: treadmills whirring, weights clinking, and yoga mats laid out for

“It’s not about branding. It’s about bonding.” – Roy H. Williams Sales don’t start the moment someone steps into your gym. They start long before—with relationships, trust, and connection. In the fitness world, these bonds