What are the best equipment brands and suppliers for gyms

What are the best equipment brands and suppliers for gyms?

The gym industry has witnessed tremendous change in the post-pandemic era. After the end of the COVID-19 lockdown, people around the globe started taking an interest in physical fitness. As per Fortune Business Insight’s research, the global fitness industry is growing at a CAGR of 8.83% and is expected to reach a market capitalization of $202.78 billion by 2030. This continuous growth of the industry attracts fitness enthusiasts and motivates them to start their own gyms so they can inspire members to improve their physical health. 

However, a fitness enthusiast like you who wants to open a new gym, discuss with other successful gym owners about the key to this business success. The only answer you will receive is installing high-quality fitness equipment in your gym for a tremendous fitness experience to your members. As Peter Drucker, a famous Austrian-American business consultant, said, 

Quality in a product or service is not what the supplier puts in. It is what the customer gets out and is willing to pay for. A product is not quality because it is hard to make and costs a lot of money, as manufacturers typically believe. “ 

So, for a remarkable gym experience for yourself and to value the money, you have to ensure that your gym has the top-notch, high-quality equipment. Meanwhile, a query might click about how you can find the best equipment and suppliers to provide you with quality products. Choosing the right equipment brand among the hundreds can be a daunting task. But you don’t need to worry about it. Here, we are going to discuss the top 7 equipment suppliers for gyms that can assist you in attracting and retaining new members to your business. 

Important factors to discuss before choosing an equipment supplier

Whenever you are going to make an investment in buying a top-notch fitness experience for your gym, you have to make sure that you have considered essential factors that can influence your decision to select a particular gym equipment supplier. These factors include the quality of the equipment, innovation, price, etc. The following are the several factors that you must consider before selecting the gym equipment brand for your business. 


The most crucial factor that you have to consider before finalizing the supplier for your gym is the quality of the product they are going to deliver. High-quality gym equipment helps you reduce maintenance cost in the long term. Moreover, if your gym has high-quality products, your members can easily pay you a premium amount to achieve fitness goals. 

Having a high-quality product in your gym not only enables you to give a premium look but also helps you to gain your member’s trust for long-term success in the fitness industry. As per the IHSRA survey, 43% of the members say that they prefer a gym that has equipment that meets industry standards in terms of quality. So, you need to select a supplier that can deliver you high-quality fitness equipment that meets the rigorous testing and safety standards of the industry. 


If you want to attract new members to your gym and continue growing in the industry, you must ensure that the vendor you select provides equipment that meets industry quality standards and has a strong track record of research and development. Bringing innovation to your gym helps you attract new members and increase their retention rates. 

The majority of the members who started their fitness journey want the gym to have innovative equipment that helps them achieve faster results. As per Insider Intelligence’s research, 41.5% of the members prefer equipment in the gym that tracks their performance during workouts. So, you need to select a supplier that provides you with innovative equipment to meet your gym requirements, enabling you to ensure a remarkable fitness experience for your members.


Pricing of the equipment is another factor that you have to consider before choosing the best equipment for your gym. You have to make sure that you do a market analysis related to the price of the equipment before you finalize your deal. As per Statista’s research, 63% of gym owners consider pricing as the most important factor when they select fitness equipment for their gym. 

So, you need to select the vendor that offers a price that balances quality and affordability. Thus, an affordable price with high quality enables you to save your budget, and you can make further investments in hiring professionals with relevant experience. Choose a gym equipment supplier that offers transparent cost, affordable pricing and flexible payment options. So, you don’t need to sacrifice quality while bringing equipment to your budget. 


Another factor you have to consider is the reputation of the fitness equipment brand before making the final decision. There are hundreds of brands in the fitness industry that claim to be the best in terms of pricing, innovation and quality. However, when you start to do market research about their reputation, you will find out that most of the brands are not what you heard of them. 

So, you need to choose a supplier with a well-established reputation in the industry for delivering equipment that meets industry standards. Apart from offering high-quality equipment, that vendor also offers excellent customer support to the gym owners. As per Hubspot’s survey, 80% of the clients prefer to do business with a company that offers excellent customer support. 


The availability of the equipment is essential to ensure that your gym operates seamlessly. So, you need to choose a vendor that already has stock and deliver the equipment to you on time. Otherwise, if you choose a vendor for your gym equipment who requires time to manufacture, it may affect the date of the inauguration. 

Due to the equipment’s unavailability, you may have to shift your gym inauguration to another date. Selecting a supplier with a comprehensive inventory and multiple distribution centers helps ensure that you receive a product when you need it. 

7 best gym equipment brands 

Out of the hundreds of equipment brands available in the fitness industry, selecting the best brand with a good reputation may seem daunting. Moreover, you also have to consider other essential factors that give you the best combination of quality and price. Here are the 7 best gym equipment brands that can help you to ensure the success of your business by giving you high-quality products at affordable prices. You can choose any brand among the 7 based on your gym preference and budget. 

1. Technogym

With over 35 years of experience supplying equipment to gymowners like you, Technogym is the market leader in the fitness industry. This is an Italian brand that provides its services to over 100 countries worldwide. This company become the market leader because of its innovation and state-of-the-art technology. This state-of-the-art technology helps you to attract more members to your gym. 

Moreover, the fitness products that this brand offers meet all the industry standards and have a vast distribution chain for instant availability. Technogym has supplied equipment to around 80,000 gyms and 500,000 homes so fitness freaks can achieve their physical fitness as per their vision. This brand has become the first choice for gym owners for its excellent customer support and cutting-edge technology, such as a smart tracking system and interactive screens. 

Fitness equipment by Technogym 

Technogym offers a wide range of products, such as 

  • Strength training equipment: The equipment includes a bench, unica, dumbells, kettlebells, power personal, barbells, and plates. 
  • Cardio machines: Technogym offers cardio equipment such as an Elliptical, skill row, cycle, recliner, bike, run, and skill mill. 
  • Functional training equipment: The equipment includes kinesis personal, wellness ball, Floor mat, foam roller, jump rope, mobility stick and speed leader. 

2. Atlantis strength 

Atlantis Strength is a Canadian company established in 1982. Its purpose is to provide all gyms worldwide with fitness equipment that meets safety standards. This brand has more than 40 years of experience delivering high-quality and affordable products to gym owners. This brand acquired second place in the fitness equipment market based on high-quality products that require minimum maintenance after installation. 

Moreover, Atlantis strength offers excellent customer services and a large distribution network, so you can receive products whenever you need them. This brand provides its equipment in over 65+ countries. Thus, fitness equipment by Atlantis strength helps you provide a remarkable fitness experience for your members with innovation. 

Fitness equipment by Atlantis strength

Atlantis strength offers more than 250+ pieces of equipment that can aid you in attracting new members while retaining the existing ones. The equipment includes: 

  • Adjustable single-leg squat stand
  • Straight bench 
  • Flat bench 
  • Hack squat
  • T-bar row with handles 
  • Adjustable pulley

3. BH fitness 

Another equipment brand that enables you to add value to the lives of your members is BH fitness. This brand secured third place among the 7 best equipment brands. This gym equipment supplier provides top-notch products in more than 65 countries. BH fitness is a Spanish company known in the industry for its exceptional reputation and market-competitive pricing. 

Moreover, the USP that helped this fitness brand reach third place among the top 7 brands is its innovation. This fitness brand spends a handsome amount each year improving its equipment for better results. The equipment designed by this company is user-friendly, and it can be used for any size gym, whether you run franchises or a single gym. 

Equipment by BH fitness 

BH fitness offers different workout equipment with innovative designs for a good experience for your members. BH fitness offers equipment like: 

  • Treadmills 
  • Cross trainers
  • Racks 
  • Benches
  • RunHIIT
  • Duke 

4. Cybex

Cybex is a fitness brand that has awarded over 90 products and has 45 years of experience in the fitness equipment industry. This American company provides fitness equipment for commercial gyms and personal use. This brand is known in the market for its high-quality equipment with ergonomic designs. 

Moreover, Cybex spends a budget every year on the innovation of its fitness equipment. Thus, you can have durable, reliable, and easy-to-use equipment with an advanced tracking system. This fitness brand has a strong reputation in the market for excellent customer service, making it a reliable choice for gym owners. 

Equipment by Cybex

Cybex offers different workout equipment so that you can offer multiple exercises to your members. Equipment offered by this brand includes: 

  • Cable machines 
  • Arc trainers 
  • Rowers 
  • Benches
  • Dumbbells 
  • Plates

5. Precor 

With over 40 years of experience delivering fitness equipment, Precor is a subsidiary of Amer Sports. This American brand has sold around 2 million units worldwide in more than 14,000 facilities. Precor provides its services in more than 100 countries worldwide. 

This brand is famous in the market for its high-end strength training equipment of top-notch quality. Moreover, Precor’s fitness equipment solely prioritizes reliability and efficiency for gym members. With excellent customer support, affordable pricing, and technological advancement, Precor offers the product that your gym requires. 

Fitness products by Precor 

Precor offers different equipment as per the type of gym that you want to open. Products offered by Precor include: 

  • Glutebuilder 
  • Cable multi-station 
  • Core and stretching 
  • Elliptical 
  • Bikes 
  • Benches and racks

6. Gym 80 

Gym 80 is another fitness brand that can help you buy equipment that meets fitness standards. This is a German company with 35+ years of experience in the industry. Furthermore, this fitness brand has a distribution network in more than 50 countries

This brand is known among gym owners for providing highly reliable and affordable equipment. You can buy gym products from Gym 80 at a price that resonates with your budget. Moreover, this brand is also recognized for excellent customer support. 

Equipment by Gym80 

Following are the equipment offered by this German brand. 

  • Inner chest press
  • Pendulum squat 
  • Bench press dual 
  • Chest crossover machine 
  • Shoulder lateral raise with grips 
  • Innovation curler

7. Hammer strength 

Hammer strength is another brand that can help you to get high-quality fitness products at an affordable price. With over 30 years in the fitness industry, this American company is a subsidiary of Life fitness

Hammer strength is famous among gym owners for its high-quality products with ergonomic designs. Thus, it enables you to ensure a comfortable workout experience for your members. With excellent customer support and top-quality equipment, this gym equipment supplier has become one of the top contenders among the 7 best brands for gyms. 

Fitness products by Hammer strength 

The following are the equipment that Hammer strength offers for a remarkable fitness experience for members. 

  • Treadmills 
  • Arc trainers 
  • Bikes 
  • Plate loaded 
  • Benches 
  • Barbells 

Final thoughts!

Whether you own a strength training or cardio gym, you must ensure that your gym has top-notch, high-quality equipment for a remarkable fitness experience for your members. However, selecting the right supplier for your gym equipment is also crucial for long-term success. You require a supplier that can provide you with fitness equipment at an affordable price while meeting industry standards. 

By exploring the top brands, you can make data-driven decisions about suppliers that meet your business requirements and help you grow by attracting new members to your gym.