Gym

Are fitness franchises profitable? The 2026 complete investment guide

Fitness franchises can be profitable, the category posts a 23.6% median EBITDA margin, with the U.S hitting 77M gym members. But profit is rarely automatic. Most units take 12–24 months to break even, and retention,

A strategic guide to market your gym business in the U.S

Marketing a gym in the U.S. works best as a system, not a series of tactics. Get found through local SEO and reviews, convert local leads with one monthly offer and fast follow-up, and protect