If your health club in is need of some reenergizing and membership retention then these simple steps will help. Running a busy business requires a lot of commitment, passion, and hard work. But focusing on specific areas of your health club can really boost your revenue.
By turning your attention to what your members want and value from your service can drive your sales. Creating meaningful interactions, building relationships and a sense of community will help your health club thrive.
Group exercise programs are rapidly becoming the go-to sessions for a lot of members and clients. Whether it’s a fast-paced circuit session, or slower yoga strength and condition group programs can transform your business.
Group programs give your customer base a chance to connect with like-minded people and create a sense of community. This will become a very powerful tool in recruiting and retaining members.
It has been found that health club members’ cancellation rates are significantly higher when attending the gym alone, as opposed to attending a group-based treatment or class.
Communication is Key
Improve your health club by keeping your members in the loop. By placing your customer base at the heart of your service you can empower them to feel like they are part of the process.
This sense of involvement and ownership helps to retain members and boost your business further. The relationship between you and the client continues outside of the health club, so it is imperative you utilize the free marketing tool of social media. Communicate online with group conservations or Facebook pages to keep your health club in the spotlight.
Furthermore, if a client hasn’t attended your premises for a while, send them a warmly worded message stating that you missed them and if there is anything you can do to support them. Health club Membership management software is perfect in this scenario as it can automatically follow up on clients and customers that may have been absent for an extended period of time.
In the world of social media and ever-changing online content having a user-friendly website with contact information is crucial. Having webpages that can be easily flicked through, read and used will be a great way to boost your business.
Your website is your brand and identity online, it’s where your clients and potential clients will go to find out everything they need to know about you. This is your chance to make a good impression to new customers and to inform your current ones.
Don’t forget your existing members
Often health club owners become obsessed with recruiting new members to their premises, they forget about their existing ones. This is a big no, no as quite quickly you will see people jumping ship.
Your existing customer base is your bread and butter, your lifeline and should be treated as such. Reward loyalty; engage members with new offers and tips and make sure you contact them for information on how to improve your services. These are the people who know!
Your experienced, well trained and front of house staff are key to the success of your health club. These people are essential to member engagement. Frequent staff turnover may harm member engagement and member retention, as you will find short term staff just won’t get the ethos of your health club.
Furthermore, customers like consistency in their health clubs, frequent turnover of staff will suggest people don’t like staying long, so they won’t either.
Giving staff credit and rewarding them for their performances will ensure your health club is running in tip-top condition. Meaningful interactions with your team will allow your employees to build stronger bonds and relationships with members.
Membership tracking system
Yes, this does sound like something out of a James Bond movie, but member tracking can boost your health club needs.
With the right software, you can track the performance and results of your client base and members. They have joined for a reason and now you can check to see if there are meeting the goals they set with you when they joined.
Furthermore, you can allow your members to track their own progress and show them they are getting the service they asked for. By showing them how much progress they have made, it helps to keep them motivated to continue and drive member retention.
Additionally, you can use this system to gain new insight into what areas of your health club are being used, or being forgotten about. Weekly, monthly and yearly reviews of your services can help you spot the strengths and weaknesses of your business, identifying them will empower you to change!