How to Retain Members in Your Gym

retain members in gym

Initially gaining custom through flyers, social media, and the ‘new business’ boom is all very well and good. However, long-term success relies on retaining members at your gym and building a solid customer base. Keeping members and returning customers will underpin the longevity of your gym business; long-term, consistent customers, are the backbone of any membership-based business. Through specific periods of the year, specifically during New Year’s resolutions, gyms get a massive influx of new clients and members. This is great for business then; however, retaining these customers throughout the year is imperative.

Community is Key

Building a community environment at your gym is required to retain members and customers. Holding community events, hangouts, group activities, charity fundraising, and so forth involves the community and your members in your gym outside their set workout regimes. This builds a powerful retention tool for your business. You are encouraging your members to attend your gym before or after their workouts is a great way to retain interest. For example, offering post-workout shakes and supplements to be consumed in relaxing areas encourages members to stay and engage in conversation.

A coffee shop or station allows people to have a pre or post-workout drink with friends and other members. Your front-line staff and personal trainers play a massive part in building a community vibe at your gym. They are not just there to provide their duties during set hours; throughout their whole time at the gym during their shift, they should be engaging with members and inviting them to try other classes, other events, and activities and supporting the retention of your business.

Let’s Talk

Getting your business on social media, emails, phone calls, and texts is excellent for keeping your gym in the limelight. Also, members not attending classes or time slots are the first sign of dis-engaging. Why not email or text reminding them what they are missing out on? You can set up automated emails for members who miss a week-worth of workouts; this is a great way to keep your clients engaged with your gym without you spending hours sending emails and texts manually. Furthermore, you can get an automated notification when any member is not showing up for classes over an extended amount of time. You can even assign a specific staff member to be notified if they have a closer relationship with that member. This is the ideal solution to improve your customer relations and community involvement.

gym machine


Making your gym where your clients see results is the perfect opportunity to build on member retention. There is nothing worse than becoming a member; months later, the member doesn’t see, recognize or understand if they have improved. To retain more members in the gym, it is essential to use gym scheduling software that helps to manage members, booking, and scheduling processes. Setting goals with your members keep people on track and focus on what they want to achieve at your gym. Going to your gym costs money, so members want to see results.

Building retention becomes more accessible and robust when your team is in tune with your members’ individual goals. Holding regular reviews with members, taking photos, discussing changes in measurements, body fat percentages, and so forth goes a long way in developing a member’s confidence and motivation.

Just as importantly, this keeps them coming back for more. With some classes and gym members, you can even set conditions and leaderboards amongst like-minded clients to set more shared goals for them to strive towards. Comparing their results with compatible members builds healthy competition and focuses on returning clients and membership retention.

Gift Cards

Gift cards should be operated with the same visual merchandising, pricing, and product development techniques as any other product in a business. Not to mention the necessary offline and internet advertising. It isn’t fair to anticipate that purchasing plastic gift cards will increase sales. We have looked at some key benchmarks that will help you profit from your gift card schemes to ensure you are not investing in a system that includes spending money on goods without providing a return on your investment.

Selling gift cards for your company seems like a no-brainer; they are mobile marketing for your brand and reduce the product returns typically involved with presents because the buyer isn’t selecting the wrong color, size, etc. However, poorly planned and unadvertised gift card campaigns might occasionally fizzle out. Get a rate on premium plastic gift cards from our website if you’re thinking about launching a gifting program for your company.

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  • Easily streamline all the operations of the gym
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Extra Retention Tips

Here are a few extra suggestions you may utilize to improve the retention rates of your gym members.

Class Schedules

Keep track of member attendance and match it to the classes being offered. Offer a group class during such times to see if members grow interested, and schedule them if you have a lot of members who have expressed interest in specific categories. 

Account Freeze

However, it can be a make-or-break situation for some users who may feel exploited when asking for temporary account freezes. Frozen accounts may be a good opportunity to boost a little revenue. Increase member confidence and pleasure by being a little more tolerant with blocked accounts when necessary

Stay Connected

Create innovative marketing techniques based on your members’ interests and first-party data. Give them tips and the most recent fitness fads to improve their exercises and wellness. I hope this is useful! Please share your methods to keep your members happy in the comments below.