Needless to say, the fitness industry is evolving fast. People want flexibility. Some love the energy of in-person workouts, while others prefer sweating it out at home. It means that adapting flexible options is no longer just a trend; it is a necessity for gym owners looking to grow and stay competitive.
But the hybrid fitness business model presents a challenge. How do you balance both in-person and virtual workouts? How do you keep members engaged, boost revenue, and manage everything without getting overwhelmed and giving equal attention? So, smart problems require a smart solution. This blog will help you understand:
- Hybrid fitness business model.
- How does it outsmart other fitness business models? (in terms of growth and revenue)
- How can you build your hybrid fitness business?
So let’s get started.
What is a hybrid fitness business model?
A hybrid fitness model combines in-person training with online workouts, giving members the best of both worlds. It means they can attend classes at your studio when they want that in-person push. And on busy days, they can join live-streamed sessions or follow an on-demand workout from home.
This model is perfect for today’s fitness landscape. More than 40% of fitness people prefer the flexibility of workouts. And this is what makes the hybrid fitness model popular than the rest. So if you think people are fine always coming to in-studio gyms, they are not. And if you fail to provide this flexibility, they will find one that does.
Why gym owners struggle with growth
Running a fitness studio is not that easy. When running a traditionally operated gym, gym owners face common roadblocks, such as:
- Limited space: You can fit as many people as your studio capacity allows. But once the capacity hits the max, what about growth then? It halts.
- Member retention: Clients love your gym, but sometimes life gets in the way. Work, travel, and family commitments pull them away.
- Attracting new clients: If your reach is only local, you are limiting your potential client base.
- Revenue fluctuations: Traditional fitness business models have their limits. If memberships drop in unexpected situations, so does your income.
A hybrid fitness business solves these problems by expanding your reach, creating new revenue streams, and keeping members engaged whether they are in the gym or at home.
How hybrid fitness business is the winning formula?
A hybrid fitness business is not just about adding value workouts, it is about building a smarter, more profitable fitness business. Here is why it wins:
- You can reach a broader audience online
A physical gym has limits. You can only serve as many members as your space allows. But an online program removes that limit. You can have:
- In-studio members training in person.
- Online members joining from anywhere in the world.
Instead of just targeting your local community, your audience belongs to a bigger circle. So, you can market your services nationwide or even globally.
- Your revenue grows without expanding your gym
More members usually mean bigger expenses: more equipment, bigger space, higher costs. But with a hybrid model, you can increase income without increasing overhead.
For example, if a small gym adds online membership or a virtual training program, with a bit of marketing, even 50 people sign up, paying $75/month. Their revenue can grow substantially with no extra space or equipment needed.
So, a hybrid fitness business model is just like expanding your revenue stream without spending anything more than you already do.
- You keep members engaged and reduce dropouts
One of the best benefits it gives is reducing member drop-off. Most of the time, People stop coming to fitness studios because they:
- Don’t have time to commute to the gym.
- Prefer working out at home some days.
- Travel often for work or family.
However, with this hybrid mode, the problem gets fixed, as they do not have to choose between staying a member or quitting. They can shift to virtual or in-studio classes as they like. They can train anywhere, anytime, keeping them engaged longer.
- It makes your business more resilient
No matter what the circumstances are, your business needs to be adaptable. It is quite evident that businesses that suffered the most during COVID-19 were gyms that offered only in-person classes. However, this model brings stability as it protects from:
- Seasonal slowdowns (holidays, bad weather, summer vacations).
- Unexpected closures (health restrictions, renovations, etc).
- Member cancellations due to busy schedules.
So, a hybrid fitness business is future-proof.
- You stand out from the competition
Gyms are everywhere. But not all gyms offer a hybrid model. For achieving long-term fitness goals, this model is convenient for members. From a business perspective, this approach sets hybrid fitness studios apart as modern and flexible solutions.
Instead of competing with traditional gyms, you compete on your own terms–offering something unique and in demand.
How to build a successful hybrid fitness business
If you want to transition to a hybrid model without the chaos, here are the steps to follow:
- Invest in high-quality online content
Your online workouts need to be just as engaging as your in-person sessions. No one wants to watch a low-quality, poorly structured class. Invest in:
- A good camera and microphone for live-streamed sessions.
- A well-lit space that looks professional on video.
- Pre-recorded classes so members can train anytime.
- Qualified instructors or trainers for a wholesome experience.
- Use the right fitness studio management software
Handling in-studio and online clients can get overwhelming. Good fitness studio management software even simplifies hybrid classes management by:
- Managing bookings for both online and in-person classes.
- Handling payments for different membership tiers.
- Tracking attendance so you know who is showing up.
- Recording sessions via VOD software to train members online.
A solid system takes care of the backend so you can focus on training, growing, and engaging your community.
- Create a smart pricing structure
Hybrid memberships should be priced strategically. Here is a simple breakdown:
- In-studio membership: Your standard gym membership fee.
- Online memberships: A lower-cost option for digital-only clients.
- Hybrid membership: a premium package that gives access to both.
- Keep members engaged and happy
The key to retention is consistent engagement. Here is what works:
- Weekly check-ins: A quick email or messages that keep members motivated.
- Challenges and events: Monthly fitness challenges, both online and in-studio, to keep excitement high.
- Community building: A private Facebook group or channel for members to connect.
- Loyalty rewards: Small incentives for class attendance, referrals, or social shares.
Remember, when people feel connected, they stick around longer.
Final thoughts
Transitioning from other fitness business models to a hybrid one is not just about survival but growth, scalability, and long-term success.
Combining in-studio training with high-quality online content, using the right fitness studio management software, and keeping members engaged will expand your reach, increase revenue, and future-proof your business.
The gyms that adopt now will be ones leading the industry in the years to come. Become the one with Wellyx.