Running a busy spa with a well-trained staff and spa management system is a basic need, but your service will quickly dry up without a consistent and returning customer base; marketing is probably the number one concern for spa management and business owners, as this can sometimes be pretty expensive. If you are not getting enough clients through the doors of your spa, then these simple steps may help boost your client base.
Regardless of the size of your spa, a good loyalty program goes a long way in your local community. Building a good community image can be very effective; winning the hearts of the locals is crucial to spreading the word and developing your business. Loyalty schemes don’t have to be complicated; they simply offer rewards, deals, and discounts to those who return or even live locally. If there is a school or college nearby, then provide a student discount, is there a local hospital, then perhaps offer discounted treatments to soothe the NHS workforce? Furthermore, you can offer four treatments to your existing customer base and then return for your 5th treatment free or offer a points system to build up a loyal customer base.
It’s Good to Talk
Communication is key to a successful business; of course, communicating well with your staff and employees but networking and talking to potential clients and customers is necessary. Networking and sharing online is a top priority for your spa, as we are deep within this digital age. Your business will get left behind if you don’t have an online presence. Attend community events and meetups, take plenty of business cards and get your spa known in the local area. Face-to-face networking is a proven way to build your business and get more customers through the door.
Capitalizing on this digital age further requires a contact page on your website immediately. Ease of access and contact is crucial to building your customer base and working on prospective sales leads. You could have hundreds of web visitors who want to hire your spa services but can’t get in touch with you. If you don’t catch up with your potential leads, then customers could be leaving your website never to find out further information or to step foot in your spa. A great way to capture and capitalize on leads and potential new clients is to offer a free consultation slot inside the hotel. Once the customer is through the doors, let your team work their magic.
Know your Customers
The most important part is to understand your customers. A deep understanding of their nature is mandatory to satisfy your customer base. Thus, a brand owner can know what they are looking for and expect to have from the brand. When you become an active listener, you will deliver the perfect solution to their needs.
Moreover, your brand will be established based on customer satisfaction, a prerequisite to excel. Based on the customer’s nature, you will design policies that can help you attract more users. Furthermore, you can also take help from online reviews and introduce more effective and result-oriented strategies.
Sticking with the fast-paced digital world, blogging is one top tip for recruiting more customers. A blog lets you keep everyone up to date with your latest news, information, offers, and promotions. It also shows a personal touch to your business, appealing to prospective customers. Blogging is a great way to interact with customers online, display the excellent work that is going on at your spa as well as show new clients what they are missing out on. Make your business worth following online by blogging well-researched, up-to-date, and entertaining information to your customer base. Use this opportunity to make links to the products and services you provide and write articles giving advice and guidance on spa treatments, all of which will enhance your presence as a business.
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Similar to networking, reaching out to your local community is essential. You can boost your image and presence by teaming up with local businesses and services in your area. This goes for other spas’ in the area, too, don’t be their enemy, offer support and refer clients who are looking for services you don’t provide each other. Working as a ‘team of experts in this industry, rather than in an individual and potentially isolated salon, will extend your reach to potential clients further than ever. It’s a win-win situation for both businesses.
There is no escape from social media; if you are not on it, do you even own a spa? It’s that important. Social media is a free and powerful advertising tool; this is the perfect opportunity to interact, communicate, share pictures and leave a lasting impression on your followers. Please use social media for your work and services online; it’s free to use. This is a great way to keep your business and brand in the limelight, stay in front of the customers and show yourself to a vast pool of untapped clients.