4 Ways to Build a Strong Brand Identity for Your Salon or Spa

build spa and salon identity

You may have noticed that the business world is more competitive than ever. No matter what field you work in, competition is fierce. You must stand out to find customers and earn money. In the beauty industry, this is the most original. For beauty salons and spas, it is important to have a visual impact to express your brand, attract good customers and stand out from the competition. In this world of social media and happy scrolling, people have less time to get to know you. Instead, they need to “instantly” understand your identity and values.

What is a Brand?

Every salon and spa needs to understand its brand before handling it. Of course, it is not just the logo on the business card or banner in the living room. This is an identity that distinguishes your business from competitors and is your business’s commitment to clients and potential customers. In short, the brand is the essence and soul of the company. When we think of McDonald’s, Coca-Cola, Google, or Apple, the first thing that comes to mind is the Apple brand logo, the MacDonald’s logo, or the red Coca-Cola brand, we’ll feel that brand. After all, brands are more than labels and logos. Every brand and every marketing creates emotions and emotional experiences. You can make your salon or spa brand identity strong with the help of Salon Software. Getting the best software also helps you in marketing. Now, this also applies to your spa or salon!

Your brand is reflected in:

  • How to communicate with customers
  • The method that allows them to schedule meetings
  • Your style of writing and speaking
  • Your name and logo
  • Your colors and fonts
  • Your presence on social networks

Using bright colors in the logo or writing something creative and fun does not enough to make your brand strong. Your behavior will make you a strong brand. For example, teleconferencing is a thing of the past. If you continue to do so, your potential customers will treat you as a bad brand. If you use the Salon Planning Software like Wellyx to schedule daily meetings, customers will consider your brand strongly. Your behavior is like a company open to new ideas, new technologies and new changes. As they say, “Work is better than rhetoric.” If you want to think of your customers as a strong brand, then you need to work hard to create this character.

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Why Having a Strong Brand Necessary for You?

Competition in different industries is more intense than ever. You can only claim based on your brand. Your brand image allows you to define your ideal customers. It can help you find the right person for your brand value. By creating a brand image and marketing your spa and salon, you can get a positive view of your business and influence the decision of clients to visit your spa and salon. The secret to building an extraordinary brand is defining the brand’s message. Determine how to contact the target audience and business-related contacts. To create the most well-known and comparable brands, you need to tell potential customers that they are different. To attract customers and put your brand in the client’s mind, your marketing communications must be alive. Give your customers time to focus on themselves.

How to Develop a Strong Brand Identity?

1. Know Who You Are

Before you know the specific factors that will affect your salon brand image, you need to know who you are.

As a brand, who you are, contains the following essential elements:

  • Your mission (“Why”?)
  • Your values ​​ (What beliefs drive your business?)
  • Your brand personality (What kind of character are you?)
  • Your unique situation (How do you stand out from the competition?)
  • Your brand voice (How will you communicate?)

These elements define your brand and help you to make your spa and salon brand stronger. Before you start creating your spa or salon brand image, make sure you understand it. If you don’t know who you are, don’t worry. Sometimes, you just need a simple brainstorm to show your identity as a brand.

Ask yourself:

  • Why did we start a spa or salon business?
  • As a company, what are the beliefs and values ​​that concern us?
  • Are we better than others?
  • What makes us different?
  • If we use three words to describe our brand, what would they be?
  • What are the three words that we want our customers to use to describe us?

Once you know who you are, you must create an image that will refresh your salon brand and show you the most important person: the customer.

Get Everything You Need to Manage Your Salon.

Wellyx is an all-in-one solution to manage clients and staff. You are free to monitor all the activities of the salon through the app.

  • Manage staff online
  • Handle clients online
  • Automate communication
  • Manage appointments online
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2. Create Your Brand Design Assets:

Just as Adidas has created its brand image as the best athlete, your design also defines your spa’s branding image. Enterprise advantage is the tangible element that makeup brand awareness. Things like logos, packaging, website design, social media graphics, business cards, and uniforms that employees in spas and salon wear. In other words, define your design, define your brand image, build a successful company and faithfully reflect your brand identity. So, you need to define the design of your brand and build a strong brand image to bring your spa and salon to the next level. You should use wellness business management software to maintain personal relations with your clients through push notifications and messages.

Brand Design Development:

Before starting to create design assets, start from scratch to create the basis of the design structure – the basis of brand identity.

The building blocks that must be defined before creating the design elements are:


Typography – you may have guessed – refers to the font (or type) you choose for the brand material. It is important to choose logos and brand fonts carefully. There are four main patterns:

  • Serif fonts (such as Times New Roman or Garamond) have anchor points at the end of each letter (lowercase letters for some people). If you want your brand to look reliable, traditional and a little outdated, then this classic style is a perfect choice.
  • Sans Serif fonts (such as Helvetica or Franklin Gothic) are soft letters. The brand’s Sans serif font provides a more elegant and modern look.
  • Italic text layout (so far, all Italian courses in elementary school!). These lines (like Allura or Pacifico) can bring a luxurious or feminine way to your brand.
  • The screen font is unique. Each screen font contains a special element, be it letters, charts, shadows, or unusual shapes with artistic/hand-drawn edges (please consider Metallica Flashing Line).

It perfectly illustrates the style you choose for your brand. Therefore, please choose the font carefully.


Next is the color. People, including your prospects, have psychological contact with different colors, and the strategic use of brand and logo colors can seriously affect the audience’s perception of your brand.

Rainbow colors (as well as some other colors) can support your brand identity as follows:

Red: Red is the color of passion and excitement. If your spa brand image is strong, young, and sexy, this is an ideal choice.

Orange: Orange is another vibrant color, which is perfect if you want to be friendly and fun. It is used less red, so stands out from the crowd.

Yellow: Yellow is the color of the sun, depending on luck. If you want to feel an interesting, comfortable, and affordable atmosphere, the pleasant atmosphere makes it a good choice.

Green: When people see green, they think of two things: money or nature. If your salon brand is associated with any of the above, green is an especially good option.

Blue: Blue is the most attractive color in the spectrum and can help your brand image be more stable and reliable. So, if you want to target a large audience, choose blue.

Pink: Good or bad, pink is culturally associated with femininity. Therefore, if your brand is a women’s brand, pink should be a clear contender for your brand’s color. For brands with soft or luxury logos, it is also a beautiful color.

Black: If you want to be modern or refined, there is nothing more classic and effective than black.

Form and Shape:

When it comes to creation, you also need to think about shape. You can use this precise and effective ingredient to improve the customer’s required response: for example, a logo consisting of only round and smooth edges will produce a reaction that is completely different from the tapered and square logo.

Here’s how to shape the different shapes of your brand image (intended for puns):

Circles (such as circles, ellipses, and ovals) focus on warmth and softness. Manufactured products can create a feeling of community, solidarity and love. Rounded edges can also be considered feminine.

Straight lines (like squares, rectangles, and triangles) remind people of power and efficiency. Clothes can’t create a stable and reliable feeling, but you must be careful: if characters aren’t balanced with interesting things (like dynamic colors), you’ll feel unwanted and unable to communicate with customers.

The straight line also has its effect: the vertical line represents masculinity and strength, while the horizontal line represents a calm and soft atmosphere.
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3. Designing Your Brand Identity:

Once you understand the basic elements of design, you should work with designers to bring your brand image to life and transform your brand into specific design assets that can be used for marketing. Your brand image can be expressed in different elements. Depending on your business, one or more assets may be important. For example, a restaurant needs to consider the menu and the actual space. However, digital marketing agencies should pay more attention to their websites and social media.

Common elements of brand identity are:

Logo Design

Logo design is the cornerstone of the brand image. When working with designers, you want the logo to tag the following fields:

  • Clearly define your identity and value of spa and salon.
  • Optical attraction: simple, clean, and clear can go a long way;
  • This is classic and not fashionable: the last thing you want is to make the logo.
  • Persuade the audience.

You also want to make sure that your design partner can provide multiple sizes of logos (for example, black and white or multiple sizes) so that you always have the logo you need – every logo that matches your spa and salon identity.


Your website is one of the most representative aspects of a brand’s image. Especially if you run a spa or salon, customers will check your site before they decide to come to your spa or salon. Your brand image must be fully reflected on your website.

Business Card

If you want to do business development, then you need to fill out a business card. Well-designed cards allow you to enhance your positive evaluation in the eyes of your clients or potential customers. When designing cards for your spa and salon, try to keep them simple: one side of the card is the spa or salon logo, and the other side is that the most important personal information is enough.

Mail Design

Email is a great way to attract customers and do business. However, most people are exhausted. Therefore, if you want to grow your spa and salon business via email, you need an appropriate design strategy for excellence. Consider the purpose of the email. Do you want to create a personal contact? Then make it short, sweet and simple. Try teaching. Then properly format it for easy reading, scanning and adding photos to highlight it.

4. Create a Style of Brand:

After receiving the design elements, you will need to ensure that they are used correctly. Therefore, you should create a brand style guide. This document describes the advantages of your designs, when and how to use them, and what you should and should not do for a trademark, ensuring that every future design matches your brand image and presence in the public produced good knowledge.

Consistency is the key to building a strong brand image. You don’t want the brand on social media to be completely different from your website. This can confuse customers and make your brand less reliable and professional. Therefore, always follow brand guidelines that cover all the different elements of brand identity. This way, you can build brand awareness and brand loyalty in the long run.

5. Escalate the Awareness of your Brand

When you understand the essential components of creating a solid salon brand, just take your steps to go through the different practices. We are aware that everything begins with the mission statement, so start there. Write down your “what,” “how,” and “why.” on the piece of paper. Brainstorm & innovate your ideas of taking the brand to a niche market and take notes. Then you can polish it into a unified precise purpose statement that will support the other seven pillars. You’ll be well on your way to building a robust, successful brand!


Your branding image distinguishes you from endless competitors, showing your customers who you are and what they expect from you. And if you want your brand to thrive, it is important to define your brand identity and create a design that accurately represents your spa and salon image. Now that you know how to capture this identity, it’s time to start designing and making a strong brand identity for the salon and spa.

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