A detailed local SEO guide for spa owners

Rebecca Yousaf
August 12, 2024

Whenever a person hears about the Spa, the only thing that comes to mind is refreshment and wellness. People think of a spa as a place to restore their mental peace while ensuring physical wellness. However, when it comes to the perspective of spa owners, things seem a little different. From inventory management to effective appointment scheduling, spa owners have to ensure that everything that contributes to an exceptional wellness experience for their clients is on point.

Apart from this, spa owners have to ensure they have implemented effective marketing strategies to attract the target audience to their business. Otherwise, if spa owners lack wellness experience and marketing strategies to attract clients, their competition dominates and becomes the market leader. So, as a spa owner, you must ensure that your spa implements effective marketing strategies to attract the target audience and that your business is effectively managed.

You may use spa management software to manage your business effectively but what about online marketing? You have to think about the ways to optimize your online presence and attract the target audience. The answer to this question is not as easy as it seems. You have to share content about your spa on different social media platforms such as Google, LinkedIn and Facebook.

So, if you want your business to stand out among competitors, you have to ensure you have invested in local SEO for spas. Local search engine optimization helps you to give your business perfect exposure all year round by improving your business ranking on Google.

As per Ahrefs research, proper SEO of the spa website helps the owner to attract 1000 times traffic and expect 200% ROI. So, for the long-term success of your business, you have to make sure that you have invested in the local SEO of your spa.

Here, we are going to aid you in ensuring the success of your business by providing a complete local SEO guide for spas.

3 Reasons spa websites should invest in local SEO

Promoting your business via Local SEO is not about getting a high rank on Google. It also helps you to gain your client’s trust and loyalty, ultimately aiding you to ensure the long-term success of your business. Whenever your potential clients in the town search for wellness treatment, they simply make a query on Google to find the best option. If your spa’s website ranks higher on Google, it increases the chance of a potential lead conversion.

As per Google, local business searches have increased by 150%. So, investment in local SEO for spas aids you in attaining a higher position on search engine SERP results, helping you to attract new clients to your spa. However, If you fail to make investments for long-term success, you may lose the chance of potential leads by not appearing in search results. Here are the three reasons spa owners like you should invest in SEO.

Connection with local clients

If you want to develop a connection with local clients by offering them a remarkable wellness experience, you have to ensure that you invest in the local SEO of your spa. Whenever a potential client makes a query on Google about the best wellness treatment in the town, your website appears at the top, giving them the option they are looking for.

Thus, appearing in the SERP results aids you in developing a deeper connection with your clients and also helps you foster a sense of belonging among them. Therefore, to attract potential clients to your business and give them a personal experience, you have to make sure you have invested in local SEO.

Gain more trust

Appearing on top of the SERP results against the query aids you in gaining your client’s trust and loyalty. They begin to think that if a spa appears at the top of the results, that business is trusted by Google itself.

So, your clients start to believe in your business and the services you offer. Thus, local SEO enables you to gain your client’s trust and ensure the success of your business.

Stand out among the competition

Standing one step ahead of your competition is another milestone that you can achieve by using local SEO for spas. By implementing the best practices of SEO for your business, you appear in the top search results. Thus, you can attract the target audience who want refreshment and wellness.

Local SEO gives you the edge over your competition, who have not invested in the branding of their spa. Your investment in SEO helps you get more clients from Google My Business or local searches, enabling you to become the market leader in the wellness industry.

The complete SEO guide for spas

To attract potential clients from Google SERP results, you have to make sure that your spa has a website and that you have implemented effective SEO strategies to ensure the continuous growth of your spa. All these SEO strategies are practical and help you to establish your spa as a brand, enabling you to shine among your competition. Here are the effective SEO strategies for spas to improve your website ranking and strengthen your business for long-term success.

Website optimization

The journey of your local SEO for a spa begins with the optimization of your business website. You have to make sure that your business has a website that is fully optimized as per the requirements.

So, when a client makes a query related to the spa, your website appears at the top of the SERP results. Thus, website optimization aids you in bringing the target audience to the website they are looking for. The following are the factors that play an essential role in the optimization of your website.

Keywords

As a spa owner, you have to make sure that your website has the relevant keywords that help you to clear the intent of the website to Google. When your clients do research against the appropriate keywords, your spa website appears at the top. For this, you have to make sure that you have done deep market research and target all the keywords relevant to the wellness industry.

For example, you started your spa in a town where people love to visit wellness treatment places. However, in your town, there are five more businesses that offer the same services as you. Thus, to attract the online audience, you have to ensure that you have sprinkled keywords like best spa in town, Chinese spa in town, best spa near me, best medical spa in town, massage spa near me, medical spa for males in town, etc. Thus, all these keywords in the content aid you in the optimization of your website and help you attract new clients.

Meta makeover

Another factor that you have to ensure your spa website has is the meta title and meta description. These little snippets give your website’s first introduction to your clients and provide them with a hint about what business you own. Whenever a client makes a query with a relevant keyword, the meta title and meta description are seen in the Google results.

Thus, you have to make sure that your website pages have a meta title and meta description. When clients make a query, Google directs them to your website page via the meta title and meta description. Your website pages’ meta title and meta description must be between 50 and 60 characters and 150 and 160 characters, respectively.

Local landing pages

To cover the broader spectrum of audience, you have to ensure that your website has landing pages for all the services that your spa offers. So, if a client makes a special query related to the spa industry, Google SERP results help you direct that client to your spa website.

For example, your spa offers massages. However, your spa website doesn’t have a relevant page regarding the massage. Then, in such a case, if clients make a particular query about a massage spa near me, Google doesn’t show your webpage against the keyword. Thus, it is essential for you to ensure local landing pages against the services your spa offers. Having a landing page for each service that your spa offers makes your client feel right at home.

Mobile responsiveness

According to Statista’s research, 58.67% of global internet traffic comes from mobile devices. So, if you want to ensure a good wellness experience for your clients by making it easy for them to reach your spa website on mobile phones, you have to ensure that your spa website is mobile responsive.

It enables your clients to reach your spa website via mobile phones. Otherwise, if you fail to make your website mobile responsive, you may lose the majority of clients who can get to your business via mobile search.

On-page optimization

For the proper SEO of your spa, you have to make sure that your business website is fully on-page optimized, along with the addition of keywords, meta titles and meta descriptions. Thus, On-page optimization aids you in making the website fully optimized.

So, when your clients make a query about the spa, this local SEO strategy helps you to boost your spa ranking in Google SERP results. Here are the following factors that you have to implement for the on-page optimization of your spa.

URL TLC

The first factor to consider while ensuring the on-page optimization of your spa website is the URL. The URL is the address of each page on your website. Each landing page or blog post you share on your website has a different URL that clearly and precisely indicates the title of the page with relevant keywords.

If your website URLs are messy and don’t clearly indicate the address of your website pages, Google is not able to give you a better ranking when a relevant query is made against that page. Google considers that page irrelevant for searches.

So, instead of using chaotic URLs like,

“https://www.example.com/search?query=best+spa+for+males&category=wellness%2Fhealth%2Fspa%2Fmale&

sort=popularity&sessionid=123abc456def789ghij”

Always use more precise and organized URLs like

“https://www.example.com/best-spa-for-males. “

Internal linking

Another factor that helps you improve your spa website’s on-page is internal linking. You must make sure each landing page or blog post on your website is smartly linked. Otherwise, if your pages are not internally linked, Google crawlers consider them orphan pages.

Thus, such pages of your website can’t appear in the SERP results. You have to make sure that all your website pages are correctly internally linked, enabling you to boost your position in local search results.

Schema markup

Schema markup plays an essential role in boosting your business in the local market. The schema markup acts as a guide for Google. You can tell the search engine about your business niche, what services your business offers and where your business is located.

If your website lacks schema markup, your web pages will rank lower. Thus, it is essential for you to provide schema makeup to boost the on-page optimization.

Off-pages

Off-page optimization for your spa website is equally important as on-page optimization. Both strategies help you strengthen your spa’s online presence and boost your business’s online ranking. In off-page optimization, you take backlinks from other websites. Google considers all these backlinks from various websites as votes and helps you strengthen your website’s authority.

You can take backlinks from other websites by posting guest-blogs on the website. Moreover, you can also use forums like Reddit or Quora to make backlinks for your website. On such forums, you can answer questions and attach the relevant link to your website to support your answer. Thus, all these backlinking strategies help you to strengthen your website position in the SERP results by verifying the authority of your website.

Content marketing

Apart from your website optimization, you can also use the content marketing strategy to resonate with your local audience. You can share pictures or videos related to the spa on various social media platforms such as YouTube, Facebook, TikTok, Instagram, etc. It strengthens your business position in the local market.

You can also share answers to the questions your target audience might have related to the spa. On all the social media platforms, you can host various challenges and share your client’s testimonials in which they say how your business helped them. All these testimonials and the sharing of the videos and pictures aid you in developing a connection with the clients. Whenever your clients need a massage for refreshment, they give preference to your business.

Local citations and directories

To strengthen your spa’s presence, you can also list your business in local directories that target the spas in the town. Having your business listed in local citations and directories aids you in increasing the chance of growing your spa in the local market, where local clients easily find you and give preference to your spa.

In all these directories, you have to provide your business name, spa address, and phone number. So, whenever a client wants to go to a spa, they simply check the directory, trace your number, and book an appointment. Being part of a local directory helps you connect with the audience, as locals appreciate the attention to detail. It also helps you become the market leader by attracting new clients to your spa.

Google My Business

If you want to create your digital shop on Google, you have to make sure that your business is listed on Google My Business (GMB). Your business listing on GMB acts as a digital shopfront where you can provide essential information about your business, such as the services that your spa offers, opening and closing hours, and the ambiance of your spa, etc.

Listing your business on GMB aids you in gaining your client’s trust and loyalty. Whenever your clients make queries about spa-related keywords, your digital shopfront appears on the top, giving your clients all the essential information about your business. Moreover, your clients can also read the reviews about your business. Thus, all these reviews aid you in gaining your client’s trust and ensuring the success of your spa.

Monitoring and tracking

Local SEO for your spa is a continuous and long-term process. Thus, you have to make sure that you track the progress of each page on a weekly and hourly basis. You have to track each page’s traffic and the ranking on Google. Tracking the progress of your SEO strategies aids you in taking data-driven steps in case page ranking or traffic falls. Here are the following ways you can track the progress of your business’s Local SEO strategies:

Ranking report

You can use different tools such as Ahrefs and SEMrush to track the progress of your website. You have to track the progress of each keyword on a weekly or monthly basis. If your website pages ranking are improved, your local SEO strategy is okay. Otherwise, you have to revise the plan to get the desired results.

Traffic tracker

Another way from which you can track your website progress is by monitoring the traffic. You can use Google Analytics to track the traffic of each page. This tool provides you with the necessary information, such as at what time your spa website receives significant traffic and which pages of your website are visited more.

Bottom line

As a spa owner, it is essential for you to understand the effectiveness of local SEO to become the market leader. These SEO strategies aid you in boosting your spa’s online presence and help you attract new clients to your business.

From website optimization to Google My Business, all these SEO strategies help you grow your business and gain your clients’ trust and loyalty, which is crucial for its long-term success.