How an App Can Drive More Business to Your Spa Salon?

The spa and salon industry is booming, growing year after year. This multimillion-pound industry places its success on its ability to interact with new customers online. A dedicated mobile app can help your business get more clients, boost repeat business, and build a loyal customer base. A mobile app is the easiest way to connect with clients and open new marketing channels. Here’s how a mobile app can drive more business to your spa or salon.

Reserve revenue

A mobile app allows new and current customers to reserve treatments and services within your business. The salon management software app makes booking and paying for treatments and hair appointments much smoother and more straightforward. The app also saves your staff time and allows them to focus on other integral elements. It reduces human error, mistakes, and confusion and gives the customer an appointment that is convenient and suited to them.

The app reminds clients to reduce ‘no-shows’ and allows them to cancel and resell that appointment. Additionally, having a mobile app boosts your ability to repeat work or enables customers to book multiple appointments weeks in advance. This is the perfect solution to compete with online users and prospective clients who are hesitant to call.

Build loyalty

A mobile app for your business in the spa and salon industry is a great way to build up a loyal customer base and drive new ones through your doors. By booking appointments and treatment slots through your app, you can offer discounts and promotions, use the 2-for-1 opportunity, and fill canceled appointments at discounted rates. If you want to boost your business further, your app can offer a 5+1 feature that rewards your customers for their loyalty by providing a free treatment or service on their 6th visit to your business.

Remember your business ethos and the direction your business is going; the app and loyalty scheme must reflect that. The loyalty scheme through your mobile app is a long-term strategy to build a more robust clientele and increase profit; this will come with time and patience.

List your services 

Specifically for spa and salon businesses, a mobile app can support your business in upholding a modern, on-trend, and ever-changing library of styles, treatments, looks, celebrity look-a-likes, etc. Business can be driven upwards if your customers can browse through your app library to see the type of services you offer and what the current trending market is doing. When potential customers spot their favorite celebrity with a new haircut or treatment, this is expected on their next visit to your business.

Get Everything You Need to Manage Your Salon.

Wellyx is an all-in-one solution to manage clients and staff. You are free to monitor all the activities of the salon through the app.

• Manage staff online
• Handle clients online
• Automate communication
• Manage appointments online

BOOK A DEMO

Allow your business to duplicate the look, the style, and the ‘celebrity lifestyle’ by having an app that is always automatically up-to-date and on-trend. This includes opportunities such as ‘haircut of the week’ where you can offer a promotion for a specific trending style or look, inspire your clients, and encourage them to come in and try something new; the app can even let your client place their face of the haircut first, before booking an appointment. This is fun and exciting and can add a massive boost to sales.

Expand your reach

A mobile app helps you connect with more people before they even step into your salon. Your salon can gain more exposure through the App Store and Google Play Store, where people browse daily to meet their needs. Integrating the app with social media platforms is also effective for attracting more customers.

Interested customers can learn about your salon through social media, take a virtual tour, or receive valuable offers. This reduces the risk of losing potential clients due to miscommunication or inadequate staff training during in-person tours.

Send push notifications

Every salon and spa management app needs push notifications. These reminders are crucial for booking appointments and ensuring clients don’t forget their upcoming visits. The app can send polite reminders for special occasions, like Christmas, when clients may need a new haircut, style, or treatment.

Push notifications ensure your customers know about promotions and special offers, keeping a steady stream of new business coming your way. The app can continuously deliver reminders and messages to your customers that your business is there for them all year round. With special promotions and offers, you can automatically keep a stream of new companies contacting you and buying your services