Whether you run a gym, spa, health club, salon or another customer recruiting service then obtaining more members will be at the heart of driving your sales and profit margins.
Recruiting new members can be a single strategy that you as a business focus on. There is specific management software that can support you to get more members into your business and improve your overall profit. Below are top tips on how to increase member numbers through your doors.
Don’t Lose Yourself
Understanding your brand and identity as a service is crucial. Once you know what you sell or offer to the community stick to it. Customers enjoy continuity and want to know what they are getting.
Don’t fall into the trap of competing with other businesses and constantly changing what you offer. By moving the goal posts customers can lose faith or understand in what you provide.
Management software can take care of what you know what you are good at and offer a specialty service that people need. Build your brand through consistency not by copying others. More members will be recruited a lot quicker if you keep your goals and ethos clear from the outset. Your management software understands this and keeps your prices reasonable, competitive and up to date. Without software there is a tendency to get into a competing war and potentially lose yourself, your focus and direction as a business, devaluing what you offer and putting new members off.
Right software can help you to focus on a specific aspect of your business that you offer and take that step into the spotlight by allowing potential new members to know what they are getting!
Remember Your Members
By creating a community spirit at your business you can retain members and give them the opportunity to return week after week to continue using your service. Remembering your current members is crucial, providing them with a consistently high-quality service creates a sense of community and one from which a business grows.
If your business becomes the ‘go to’ service then more and more and new customers want in. One of the major reasons services and businesses become successful is because they create a sense of community within their memberships.
Wellyx Management software automatically creates a community hub within your business and attracts custom, and more importantly keeps people coming back time and time again. The software contacts new, old and prospective customers keeping them ahead of the promotions and services you provide. The software makes it easy to have family and community-based values offering a loyalty program and boosting memberships. As your service becomes more streamlined local community will continue to use your services, bringing friends and family with them.
Networking and communicating with the local community are crucial to recruiting new members. There is nothing more powerful than word and mouth pushing your business. An important message can be communicated through the existing customers, family, and friends to new members both online and face to face.
Communicating software keeps your customers talking with effective customer service, emails and mail merge as well as high quality engagement through social media. Management software runs your marketing tool online where word of mouth can transform your business, target more and more customers and potential members.
Marketing software allows your business to create a deep connection by giving new customers a platform to discuss, share and interact with your business. This way of interacting can really gather momentum and allows you to quickly build up a new customer base.
By managing your stock levels more effectively you can have the services and products when and where you need them. Meeting customer demand is a key part of building up new members to your business.
If a customer base knows they can rely on your service to get the products they require then they will return time and time again, bringing friends and family with them, this is great for business.
However, if your business runs a ‘hit and miss service then this inconsistency will put people off. The stock management system can automatically manage your stock levels, order in new stock and keep you informed with what’s selling and what’s not. This information allows you to keep on top of your products and services making them readily available for when your new members need them.
The software can effectively and efficiently manage your stock room, leaving you to spend your valuable time elsewhere.